Packaging Digital Downloads Like a Pro

Zip is fine — structure matters more

Most digital bundles are still delivered as a single archive. What separates a pro drop from an amateur one is the inside: clearly named folders, a README with licensing terms, and preview thumbnails so a buyer can tell what they bought at a glance.

License clarity

Always include a plain-English license file. "Personal use", "commercial use", "print but not resell" — spell it out. Ambiguity is what drives DM support tickets.